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We began in 1996 as a tiny marketing consulting company
with a list of huge clients. Audi, Hewlett Packard, Microsoft,
Sears, Volkswagen, USWest.
One of these clients laughingly compared us to a harbormaster
in a tugboat. We liked the comparison so it stuck. And we changed
our name.
Since then, we've expanded our charter. In 1999, we established
a new division – The Field Office – to highlight
a specific area of expertise. We formed close partnerships with
other research and consulting groups, like Insight
Europe (Frankfurt,
Germany) and L’Estrange Research (Sydney, Australia), to
extend our capabilities. We expanded our backroom services and
broadened our financial base. And our original goal, to provide
insightful direction to blue chip clients, has been consolidated
into a new division: The Starpoint Consulting Group. Because,
after all, tugboats dream by starlight.
If you'd like to chart a new course for an existing product or
service, if you have a new product you're planning to launch
or a new design you’d like to assess, if you feel a tugboat
could help your big dream find open waters, contact us. And sail
beyond the harbor… |
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