Actionable insignts. Innovative marketing research. Personalized client service.
The StarPoint Consulting Group is an evidence-based marketing consultancy, providing creative solutions for brand management and new product development. We have international reach and multilingual capabilities.
We provide actionable insights derived from innovative marketing research and personalized client service. This creative approach to research design has generated a collection of highly innovative proprietary techniques, such as q-PFO for new product development. Please see our sidebar for additional information.
StarPoint Consulting has extensive experience with the following categories and marketing support activities:
- Automotive: new model clinics, design reviews, brand image profiling, competitive owner assessment and communications strategy.
- Banking, insurance, credit cards and personal finance.
- Consumer technology: digital imaging; home entertainment; software feature and website GUI assessment.
- CPG & QSR: positioning, line extensions, competitive & cannibalization threat assessment, sales tracking & target potential
- Home improvement: hand & power tools; DIY marketing, merchandising and store layout.
- Advertising strategy development, copy diagnostics, campaign reviews.
- Brand & product positioning, line extensions, new product development.
- Customer behavioral segmentation and psychographic profile development.
- Private label branding: positioning, pricing strategies and product quality tracking.
- Shopper marketing: assessment of displays, signage and retail environments.
The big suppliers offer standardized products. Each of our consulting engagements is specifically designed to fit the unique needs of our clients’ branding and marketing programs. Our grounded recommendations stem from custom research that we design and execute – qualitative or quantitative, in-person, on-site or on-line as the situation requires.
Please contact us to discuss your marketing challenges and our capabilities. We look forward to working with you!
The StarPoint Consulting Group
1341 W. Fullerton, #256
Chicago, IL 60614
Ph: 773-342-5660
Email: info@StarPointGroup.com
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